Being able to create and customize fabrications with our in-house production team allows us to produce one-of-a-kind experiences. As Pulliam explains, “We focus on creating experiences that are unique and reflective of our clients and their people. So in a world of constant marketing saturation, how do you make your experiential activation stand out? Start by hiring an experienced corporate planner and team of vendors, of course. Interactive and experiential moments are easy to capture and even easier to share.” Although not all companies are hosting these activations, the ones that are, are the ones being remembered. Pulliam tells us, “It’s an opportunity for a brand’s audience to capture organic content and create brand awareness. We reached out to Macy Pulliam, Owner & Lead Designer of Social Llama Events, an experiential event design and production company, to learn more about experiential marketing. The result? You attract new customers and strengthen existing relationships. These consumer-facing brand activations put the consumer (and their experience) first. Experiential activations bring a breath of fresh air to traditional marketing campaigns.
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